Families ploughing cash into child sports
Some parents are so desperate to see their children do well in sport they are splashing £3,000 a year on activities and equipment.
A poll by finance firm ING Direct has shown the extent to which mums and dads now go to to ensure kids stay active.
Many are splashing around £700 every 12 months on equipment, transport and other costs, but the most dedicated are spending far more than this.
A portion of 1,450 parents polled by the company are spending £3,000 a year, with some doing so because they believe their children can make it to the top of their sport.
Some mums and dads are cutting back on their own social lives so they can transport children to and from sport-related dates, the poll revealed.
ING Direct chief executive Johan de Wit said the Olympics could be inspiring some parents to plough money into childrens’ interests.
He added some mums and dads could be “shocked” by the size of some sports-related costs.
The same research showed Dame Kelly Holmes is top of the tree in terms of who is the most inspirational sports icon.
ING also said some parents said sport was seen as a good way of keeping children away from things like television and computer games.
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